The Tourism Business Council of South Africa and Tourism Marketing South Africa officially launched the latest campaign using the talents of Trevor Noah to market destination South Africa. Like the first campaign, it uses his unmistakable humour and global appeal to answer travellers’ questions about South Africa while it cleverly highlights our extraordinary offerings. This is truly an investment in creating demand for South Africa as a destination.
Source: Tourism Business Council of South Africa (TBCSA)
South Africa has never been short of reasons to visit. From spectacular coastlines and vibrant cities to unforgettable wildlife, diverse cultures, world-class food and warm hospitality, the country offers the kind of holiday where every day can be completely different.
Now, South Africa has a familiar voice reminding the world of exactly that: Trevor Noah.
The Tourism Business Council of South Africa (TBCSA) and Tourism Marketing South Africa (TOMSA) have launched the latest international tourism campaign, “Tourism in South Africa with Trevor Noah: Don’t Say We Didn’t Tell You.” Following the success of the first campaign in 2023, Trevor Noah is once again putting his unmistakable South African humour and personality behind the invitation to travellers around the world.
And his message is simple: South Africa has something for everyone — so don’t say we didn’t tell you.
Why South Africa?
Perhaps the greatest strength of South Africa as a destination is its variety.
Visitors can experience a morning on the beach, enjoy lunch overlooking the ocean, explore a bustling city in the afternoon and be surrounded by nature before the day is over. The country combines natural beauty with history, culture, adventure and some of the most memorable hospitality on the continent.
For international travellers, the new Trevor Noah campaign highlights exactly this versatility, showcasing South Africa as a destination where visitors can choose their own kind of adventure. The campaign promotes the country’s scenery, wildlife, culture, food and value, while using humour to give potential visitors a distinctly South African welcome.
Durban: Where the City Meets the Ocean
For visitors exploring South Africa’s east coast, Durban and KwaZulu-Natal offer a particularly special experience.
Durban combines a relaxed coastal lifestyle with the energy of a major city. Its warm Indian Ocean, beaches, restaurants, entertainment and rich cultural heritage make it an appealing destination for both leisure travellers and business visitors.
And just north of the city centre lies Durban North — a convenient base for discovering the best of the region.
Stay at The Riverside Hotel, Durban North
For travellers looking to experience Durban while enjoying a peaceful setting, Riverside Hotel Durban North offers a resort-style stay close to the heart of the city.
Situated on Kenneth Kaunda Road, the hotel overlooks the beautiful green belt stretching towards the Umgeni River and Indian Ocean. It is just minutes from central Durban, while also providing easy access to attractions throughout Durban North, Umhlanga and the KwaZulu-Natal coast.
The Riverside Hotel offers 169 rooms, restaurants, conference facilities and a range of services designed for both holidaymakers and business travellers. Guests can relax at the hotel before heading out to explore the city and surrounding attractions.
From here, visitors can explore attractions such as uShaka Marine World, Moses Mabhida Stadium, Umgeni Bird Park, Gateway Theatre of Shopping and nearby golf courses. The hotel’s location also makes it an excellent starting point for discovering more of the KwaZulu-Natal coastline.
A Holiday That Has It All
That is perhaps what Trevor Noah’s campaign gets right about South Africa: you don’t have to choose just one type of holiday.
Want adventure? South Africa has it.
Want beaches? Absolutely.
Want wildlife? Of course.
Want food, culture, history, shopping, golf, nightlife or simply somewhere beautiful to slow down? You can have those too.
Durban adds its own special flavour to the experience. With its subtropical climate, Indian Ocean coastline and distinctive blend of African, Indian and international influences, the city provides a memorable introduction to KwaZulu-Natal.
And after a day of sightseeing, shopping or exploring, there is something particularly appealing about returning to a comfortable hotel overlooking the greenery and waterways of Durban North.
Don’t Say We Didn’t Tell You
Trevor Noah’s latest campaign is more than a funny advertisement. It is an invitation to rediscover South Africa — and to experience the country rather than simply hear about it.
For the tourism industry, attracting more international visitors means supporting hotels, restaurants, tour operators, attractions and countless businesses and jobs connected to travel. The campaign’s organisers have positioned tourism as an important contributor to economic growth and livelihoods across South Africa.
So, if South Africa has been sitting on your travel list, perhaps it is time to move it to the top.
Come for the sunshine. Stay for the scenery. Explore the culture. Taste the food. Discover Durban. Experience KwaZulu-Natal.
And when you finally understand why South Africans have been telling you to visit all along…
Don’t say we didn’t tell you.
For a Durban North base close to the city’s attractions, coastline and the Umgeni River, discover The Riverside Hotel and start planning your South African getaway.